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Amerigroup Name Stays Amid WellPoint Rebranding

WellPoint, one of the largest investor-owned health insurers in the country, is planning to rebrand itself as Anthem, according to Modern Healthcare.  It’s part of an effort to better connect with consumers, and will go into effect by the end of the year if shareholders approve the name change. In Florida, the company operates under the name Amerigroup, and that is not expected to change, according to the public relations director of the Amerigroup Corporation.

Originally founded in December 2006 as an independent grassroots publication dedicated to coverage of health issues in Florida, Health News Florida was acquired by WUSF Public Media in September 2012.