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$21,350 to go in race for the match

By the end of October, we have to raise $25,000 from our readers to win an equal amount in matching funds from a foundation. The $50,000 total is enough to pay for 100 original investigative and breaking news stories next year, two a week.

 A few dozen of you have made tax-deductible donations so far totaling $3,650, and thank you for that! We gladly list names on the scroll bar in the center of the home page, or will keep you anonymous if you prefer.

But at that rate we will fall far short of the goal.Thousands of you subscribe and thousands more are daily readers and twitter followers. We don't have enough staff or volunteers to call each of you and put you on the spot, but we know who you are.

Don't be a free-rider, hoping others will step up and fill the role that is rightfully yours.  Good, solid reporting and editing don't come for free.

Help keep journalism alive. Donate today; details are here.

--Health News Florida is an independent online publication dedicated to public-service journalism. Questions or comments should go to Editor Carol Gentry at 727-410-3266 or by e-mail.

Carol Gentry, founder and special correspondent of Health News Florida, has four decades of experience covering health finance and policy, with an emphasis on consumer education and protection.