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Target Unveils New Look for Prescription Pill Bottles

By Noah Adams
Published April 29, 2005 at 12:00 AM EDT

Noah Adams talks with Deborah Adler, a graphic designer behind the new look and design for prescription pill bottles that goes into use at all Target stores this weekend. The design is meant to make prescription drugs safer, and make it easier to identify the right pills to take.

Copyright 2005 NPR
NPR Health
Noah Adams
Noah Adams, long-time co-host of NPR's All Things Considered, brings more than three decades of radio experience to his current job as a contributing correspondent for NPR's National Desk., focusing on the low-wage workforce, farm issues, and the Katrina aftermath. Now based in Ohio, he travels extensively for his reporting assignments, a position he's held since 2003.