USF Study Shows Music Volume Affects Consumers' Choices
If you've ever dined out and wondered why you chose a cheeseburger over the salad, the choice may not have entirely been your own -- you might have been influenced by the music the restaurant was playing.
That's one of the findings from a study by a University of South Florida researcher.
(This report originally aired June 19, 2018)
USF Muma College of Business marketing professor Dipayan Biswas' latest look at sensory marketing, " Research on Effects of Ambient Music and Food Purchase," was published in the Journal of the Academy of Marketing Science.
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