The latest trend has South Florida women taking shots of ingestible collagen drinks, the South Florida Sun-Sentinelreports. They believe it will help their hair, nails and skin, but experts say the science doesn’t back the hype. Still, the drinks are wildly popular: one nutricosmetics company says South Florida is its second-largest market.
Collagen Cocktail Party Fad Sweeps SoFL
![Leon County Judge John Cooper on June 30, 2022, in a screen grab from The Florida Channel.](https://npr.brightspotcdn.com/dims4/default/8d9479f/2147483647/strip/true/crop/600x345+0+0/resize/880x506!/quality/90/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Flegacy%2Fsites%2Fhealthnewsfl%2Ffiles%2F201309%2Fcollagen_bottles.jpg)
Michael Laughlin
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The Florida Channel