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The guidelines took years to finalize, but while regulators were drafting them, a new trend emerged: online pharmaceutical influencers with little government oversight.

Researchers say the goal of the study is to improve health messaging so hospitals and health agencies can better connect with the community.

Hoping to earn its share of the $3.5 trillion health care market, the medical industry is pouring more money than ever into advertising its products —…

Affirming its disdain for "Obamacare," the Trump administration on Thursday announced sharp cuts in programs promoting health care enrollment under the…

A coupon for a low-priced massage? Sure. How about one for a facial? Okay.Deal-of-the-day sites like Groupon, where subscribers can find limited-time…

States are taking very different marketing tacks to get residents to sign up for health insurance under the Affordable Care Act. In their own ways, they're trying hard to make insurance appealing to uninsured young people.

Critics say the ads from Blue Cross and Blue Shield of Minnesota could have a negative effect on overweight people. But the company says the problem is so big, it needed to take dramatic action.