Mobile Market Delivers Healthful Choice

Jan 8, 2015

The promise of a new year often comes with a familiar resolution: eat more fresh fruits and vegetables and get healthy.

Roniece Weaver, a nutritionist and founding partner of Hebni Nutrition Consultants
Credit Abe Aboraya / Health News Florida

But for the 23.5 million Americans living without easy access to a grocery store, eating healthy isn’t easy.

One Central Florida nonprofit this week started bringing a mobile farmer's market into neighborhoods that need it.

It might look like an old orange and yellow city bus on the outside, but inside, it’s a cornucopia of fruit and vegetables: bright oranges, crisp red apples, sweet potatoes. There’s even a cooler, a juice bar and a human-powered smoothie machine.

Access to fresh fruits and vegetables isn’t just about lifestyle. It can have a big impact on health.

“There’s a strong correlation between diabetes, cardiovascular disease, hypertension and childhood obesity for communities that live in food deserts,” said Roniece Weaver, a nutritionist and founding partner of Hebni Nutrition Consultants and developer of the mobile farmer's market called The Fresh Stop Bus. “These are all nutrition-related issues that are fixable.”

Weaver hopes the Fresh stop bus will help,  by bringing fresh fruit and vegetables to some of the 90,000 Orange County residents who live in so-called food deserts.

Here’s how the USDA defines a food desert: A low-income community where one-third of residents live more than a mile from a grocery store.

Fresh Stop has routes through more than a dozen low-income Orlando neighborhoods such as Bithlo, Pine Hills and Parramore. Parramore resident Lashawnda Brown says she’d use the bus. Weaver says she dreams of expanding the program statewide one day.

“I would. Anything to save a trip, either for walking too far, yes I would. I think that would be awesome, wonderful,” Brown said.

Brown feeds her three children and a total of 10 family members every day. Brown makes a weekly shopping trip on a city bus. But getting to the supermarket wasn’t always this easy. The east-west bus line that runs to the grocery store only opened last April.

“We would try to find transportation or pay someone to take us, but since they opened up that line, it’s been wonderful,” Brown said.

At the Fresh Stop kick off, local chef Sevarrest Allen demonstrates how to make a sesame Asian salad from scratch.

“We have fresh edamame, fresh carrots, fresh red cabbage, some whole wheat pasta, and sesame dressing made with soy sauce, ginger, orange juice, sesame oil,” Allen said.

Eating healthy doesn’t have to be expensive, maybe $15 to $18, he said.

“That’ll probably feed 10 to 12. And you should have leftovers,” he said.

Pamela Ellis attended the kickoff and said she lost 15 pounds after attending cooking classes like this one. She wanted to change her lifestyle after caring for her diabetic grandmother.

“I used to have to give her insulin shots,” Ellis said. “And I wanted to be healthy.”

The bus is getting praise from Central Florida officials. But some say it’s only a stop-gap.

“We need to entice the big guys to come in and build smaller stores, perhaps,” said Orange County Commissioner Pete Clark. “And have fresh produce, and have fresh juice.”

But getting big box stores to build in an impoverished neighborhood could be a tougher proposal than tricking out a city bus.

-- Health News Florida reporter Abe Aboraya is part of WMFE in Orlando. Contact him at (407) 273-2300 x 183, on Twitter @AbeAboraya, or email at aaboraya@wmfe.org. Health News Florida receives support from the Corporation for Public Broadcasting.