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FL Blue Work on Kid Obesity Recognized

Federal officials are recognizing health insurer Florida Blue for its significant improvements in addressing the childhood obesity epidemic.

Earlier this week, the U.S. Department of Housing and Urban Development and the U.S. Department of Agriculture awarded the Florida Blue Foundation at a ceremony in Cleveland.

The foundation launched Embrace a Healthy Florida in 2008 aligning nonprofit organizations and partners across the state to address the causes of childhood obesity. The program targets at-risk communities and low-income children, increases access to healthy foods, addresses marketing and advertising practices and address health care providers and systems.

Since the launch, nearly a quarter of a million children and families, many with limited financial resources, have taken part in programs and activities that encourage healthy food choices and physical activities.