It's hard to stop a fad, even one that sometimes goes bad.
But it's time to end the so-called cinnamon challenge, doctors say.
If you're one of the few who hasn't heard about it already, that's probably a good thing.
The game, if you want to call it that, involves trying to quickly swallow a spoonful of ground cinnamon without the benefit of anything to wash it down. It's practically impossible.