It may cost less to do business in places where there's what some people call a culture of health. And that's put Colorado, which has the lowest rates of adult obesity in the country, on the map for companies looking to relocate or expand.
Kelly Brough is making the most of it. She runs the Denver Metro Chamber of Commerce, and she's creative about luring businesses to relocate to Colorado. She runs a "Colorado loves California" campaign, for instance.